creoquette is a culinary initiative that seeks to enhance the gourmet side of a traditional spanish dish such as croquettes, exploring new flavors and textures.
our proposal begins with the creation of a name that, on the one hand, reminds us of “croquette”, of french origin -which comes from croquer, the onomatopoeia of “crunching” - and, on the other hand, without being frivolous, it is playful enough to create a series of messages that help, in a relaxed way, to the communication of the brand.
in the direction of art we flee from the usual pictures and we bet on showing the ingredients of each croquette as a sculpture in perfect balance. the main idea was to create a balanced image according to a simple dish that has been given a point of “author’s cuisine” but without losing the feeling of being an affordable product.
